Privacy Policy

It’s That Cool, LLC (dba “Nature’s Frequencies,” “Company,” “We,” or “Us”) recognizes and values the importance of privacy. We want you as a visitor to our website (“Website”) to feel confident and secure shopping on our website and purchasing our products. Therefore, this Privacy Policy Notice (“Notice”) is designed to help you better understand how we collect, use and disclose the information you provide to us.



  • What Information We Collect and How it is Collected
  • How We Use Your Information
  • With Whom We May Share Your Information
  • Your Rights and Choices
  • Security and Storage of the Information
  • Third Party Websites
  • Transfer of Your Information
  • Do Not Track
  • Children and Privacy
  • Contact Information and Changes to this Notice




We collect information about you directly from you and automatically through your use of our Website. We may combine information automatically collected with other information that we have collected about you including from publicly available sources. How We collect and process this information is as follows:


Information You (And Others) Give Us

We collect information you (and others) give us when using this Website. As examples:


  • When you register an account with us, you provide us with personally identifiable information like name, email address, phone number, username and password, etc. You will have the ability to add information to your profile after registration.


  • If you buy something through our Website, we may collect information on this transaction, such as payment information, purchase activity, shipping address and contact details.


  • Occasionally, you may voluntarily provide information to us to complete surveys and questionnaires or to participate in user polls. We use this information to improve our products and services and to ensure that we’re providing accurate disclosures. We may also use your information to provide newsletters and other marketing information based on your preferences. You may customize your marketing preferences or let us know if you do not wish to receive promotional materials, by adjusting your Subscriptions & Email options on the Site.


From time to time, we may collect personal information about you from third party sources which we will use for our business purposes (for example, in order to better serve you with content or promotions). However, we will only use this information where these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us.


Information Collected Automatically

When you visit our Website, We may collect certain user information automatically from your device. In some territories, including California and countries in the European Economic Area, this information may be considered personal data or personally identifiable information under applicable data protection laws.


More broadly speaking, the user information We collect automatically may include information like your IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g. country or city-level location) and other technical information.  We may also collect user information about how your device has interacted with our Website, including pages accessed and links clicked.


Like many websites, We use Cookies, web beacons and other technologies to receive and store certain types of information when you interact with us through your device. Using these technologies helps us customize your experience with our Website, improve your experience and tailor marketing messages. Specific types of information we may automatically collect includes:


  • Log & Device Data

Information about your interactions with our Website, which may include log data like your web address you came from or are going to, your device model, operating system, browser type, unique device identifier, Internet Protocol (“IP”) address, mobile network carrier and time zone or location. Whether We collect some or all of this information often depends on what type of device you’re using and its settings.


  • Cookie Data

Depending on how youre accessing our Website, We may use “Cookies” (a small text file sent by your computer each time you visit our Website or similar technologies to record log data. When We use Cookies, we may use ‘session’ Cookies (that last until you close your browser) or ‘persistent’ Cookies (that last until you or your browser deletes them). For example, we may use Cookies to keep you logged into the Website. Some of the Cookies We use are associated with your registered account (including personal information about you, such as the email address you gave us) and other Cookies are not.


  • Other Web Site Analytics Services

We may use third party service providers to provide certain analytics and viewer interaction services in connection with the operation of our Website, including the collection and tracking of certain information regarding the characteristics and activities of visitors to the Website.


This information automatically enables us to better understand the visitors who come to our Website, where they come from and what content on our Website is of interest to them. We use this information for marketing purposes, including internal analytics purposes and to improve the quality and relevance of our Website to our visitors.


Please note that nothing in this Notice addresses or should be read to limit or restrict, how we collect, use or process anonymous, de-identified or aggregate information.


We may use information that we collect about you, including personal information, to:


  • Provide the Features of the Website and Products & Services You Request

We will use your information to provide our Website to you; including managing your account; responding to your inquiries; and for other customer service and support purposes. We use the payment information you provide to us in order to alert you of past, current and upcoming charges, to allow us to present the billing history to you on your billing page in the Website and to perform internal financial processes, such as looking at the status of a credit card charge. In the event of a credit card dispute, we also share account information with your bank to verify the legitimacy of a charge.


  • To Communicate Our Products, Services, Events and Other Promotional Purposes

If you have an account with us (or have placed an order with us), we may use the contact details you provided to send you marketing communications, where permitted by applicable law. We may use the information that you provide to us to personalize communications and advertisements regarding our products and services that may be of interest to you.


  • To Operate, Improve and Maintain our Business, Products and Services

We use the personal data you provide to us to operate our business.  For example, when you make a purchase, we use that information for accounting, audits and other internal functions.  We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Website.


  • Legal Compliance

We may use your information to comply with applicable legal or regulatory obligations, including complying with requests from law enforcement or other governmental authorities or in legal proceedings involving Nature’s Frequencies.


  • Other Purposes

We also may use your information to manage our business or perform functions as otherwise described to you at the time of collection subject to your consent.





We do not sell your information to any third parties or disclose it in exchange for money or other valuable consideration. We do not share your personal information with others except as indicated within this Notice or when we inform you and give you an opportunity to opt-out of having your personal information shared.


We may share information we collect about you, including personal information, with third party service providers, agents, contractors or government entities under the following circumstances.


We may use other companies, agents or contractors (“Service Providers”) to perform services on our behalf or to assist us with providing services to you.


We may engage Service Providers to process credit card transactions or other payment methods. We may also engage Service Providers to provide services such as monitoring and developing this Website and our Products/Services, aiding in communications, infrastructure and IT services, customer service or analyzing and enhancing data. These Service Providers may have access to your personal or other information in order to provide these functions. Some of the above-listed types of information that we request may be collected by third party providers on our behalf.


We may share information with Service Providers and government entities for legal, security and safety purposes. This includes sharing information in order to enforce policies or contracts, address security breaches and assist in the investigation of fraud, security issues or other concerns.


We require Service Providers to agree to take reasonable steps to keep the personal information that we provide to them secure. We do not authorize them to use or disclose your personal information except in connection with providing their services.



In certain circumstances, local data protection laws (such as the Global Data Protection Regulation or California Consumer Privacy Act) may give you rights with respect to personal information if you are located in or are a resident of that country, state or territory (including if you are located in the EU/EEA).




What Rights May Be Available to You

These rights differ based upon local data protection laws in your country, state or territory, but these rights may include one or more of the following:


  • Access to Personal Information

You may have the right to obtain confirmation from us that we process your personal information and, if so, you may have the right to request access to your personal information.


  • Rectification

You may have the right to request that we rectify inaccurate personal information concerning you and, depending on the purposes of the processing, you may have the right to have incomplete personal information completed.


  • Erasure/Deletion

You may have the right to require us to erase some or all of the personal information concerning you.


  • Restriction of Processing

You may have the right to require us to restrict the further processing your personal information. In such cases, the respective information will be marked as restricted and may only be processed by us for certain purposes.


  • Object

You may have the right to object, on grounds relating to your particular situation, to the processing of your personal information by us and we may be required to no longer process some or all of your personal information.


  • Data Portability

You may have the right to receive a copy of your personal information which you have provided to us, in a structured, commonly used and machine-readable format and you may have the right to transmit that personal information to another entity without hindrance from us.


  • Withdraw Consent

You may have the right to withdraw consent you have provided to us where we rely solely on your consent to process your personal information. You can always provide your consent to us again at a later time.


  • Right to Complain

You may have the right to lodge a complaint to an applicable authority or other regulator if you are not satisfied with our responses to your requests or how we manage your personal information. For example, if you are located in the EU/EEA, information about the EU/EEA Data Protection Authorities can be found here: We encourage you to first or also contact us at [email protected] so we have an opportunity to address your concerns directly.


  • California Resident

If you are a California resident, California Civil Code Section 1798.83 may permit you the right to request information regarding the disclosure of personal information about you by us to third parties for the third parties’ direct marketing purposes. Please see the “Do Not Track” section of this Privacy Policy.


  • Nevada Resident

If you are a Nevada resident, Nevada residents may also have certain rights regarding the sale of personal information. Nevada residents may opt out of the future sale of their information to a third party so that they may license or sell information by emailing us at [email protected].



We take the security of your personal data very seriously. We work hard to protect the personal data that you provide from loss, misuse and unauthorized access or disclosure. Given the nature of communications and information processing technology, there is no guarantee that personal data will be absolutely safe from access, alteration or destruction by a breach of any of our physical, technical and managerial safeguards.


You should take steps to protect against unauthorized access to your device and account by, among other things, choosing a unique and complex password that nobody else knows or can easily guess and keeping your log-in and password private. We are not responsible for any lost, stolen or compromised passwords or for any activity on your account via unauthorized password activity.


We retain the personal data we collect for so long as is reasonably necessary to fulfill the purposes for which the data was collected, to perform our contractual and legal obligations and for any applicable statute of limitations periods for the purposes of bringing and defending claims.



Our Website may contain links to third-party websites and applications. Any access to and use of such linked websites and applications is not governed by this Notice but instead is governed by the privacy policies of those third parties. We do not endorse these parties, their content or any products and services they offer and we do not endorse these parties, their content or any products and services they offer and we are not responsible for the information practices of such third-party websites or applications.



This Website is based in the United States. Your information may be processed, transferred to and maintained on servers and databases located within the U.S. and elsewhere where the privacy laws may not be as protective as your jurisdiction. We reserve the right to transfer your information to and from any state, province, country or other governmental jurisdiction. Your consent to this Notice followed by your submission or our collection of such information represents your agreement to any such transfer.



Web browsers can transmit “Do Not Track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personal information about an individual’s online activities over time and across third party websites or online services.


Currently, no universally accepted standard exists for how to interpret such signals, although work to create consensus is ongoing. Therefore, we do not currently respond to or take any action with respect to web browser Do Not Track.



Nature’s Frequencies is not directed to children under eighteen (18) years of age and we do not knowingly collect personal information from children under 18. If we discover that a child under 18 has provided us with personal information, we will promptly delete such personal information from our systems. You may learn more about protecting children’s privacy online by visiting:



If you have any questions or comments about this notice, our Privacy Statement, the ways in which we collect and use your personal information, your choices and rights regarding such use or wish to exercise your rights under California law, please do not hesitate to contact us at [email protected].


This Notice is current as of the Effective Date set forth above. We reserve the right to amend this Notice at our discretion and at any time. Please note that if you continue to visit and use this Website after those changes are in effect, you agree to the revised Notice.